WASHINGTON’S LOTTERY / SEATTLE SEAHAWKS

12s FAN DRAFT SOCIAL MEDIA CAMPAIGN

When it comes to promoting the first-ever 12 Fan Draft, there’s no one better to do it than two guys who would never leave Seattle for a pile of cash (we see you, Russ) like Kam and Cliff.

To help rally Seahawks fans, we created the 12 Fan Draft: an unprecedented event where hardcore 12s were drafted by players. And not just any players. Keeping the momentum going from our broadcast spot, we enlisted Seahawks legends and Super Bowl champs Kam Chancellor and Cliff Avril. Not only did they help scout, draft, and captain the two teams, they promoted these videos in their social channels way more than what was required. Kam and Cliff never went half speed on the field, and they didn’t slow down while promoting our Fan Up campaign either.

Bam Bam: Kam teaches fans how to do his signature move.

Requirements: Kam lets fans know what #TeamKam is looking for.

Blue Everyday: Cliff lets fans know what color to wear every day.

Trivia: Guess the number of career sacks to join #TeamCliff.

Loud: Kam urges fans to bring the noise.