WASHINGTON’S LOTTERY

SEAHAWKS BLITZ CHALLENGE

This season, not a single fan was going to see the inside of the stadium. But Blitz, the Seahawks mascot, still had a job to do. We gave fans a one-on-one connection to Blitz that they’d never have, not even in the stadium. And the chance to beat him at his own game.

Blitz teased the fans with super cinematic challenge videos and a simple athletic skill to try at home. From the 40-yard-dash to dancing, from balancing an egg to landing a football into a trash can, fans joined in across the state to compete against Blitz. And one awesome winner impressed us all.

4 million social impressions. 275,000 engagements. Over 3 million video views. And an entirely new gameday experience for fans safely sheltering at home.

Blitz Challenge intro

Get ready to take on Blitz! Our teaser video to hype the social competition.

Beat Blitz Challenge 1: Dash

Are you faster than a bird?

Beat Blitz Challenge 2: Dunk

Can you dunk a football?

Beat Blitz Challenge 3: Throw

How perfect is your aim?

Beat Blitz Challenge 4: Balance

Sure you can run, but can you balance?

Beat Blitz Challenge 5: Groove

How are your dance moves?

Beat Blitz Challenge 6: Toss

Can you land next to the target?

#BLITZCHALLENGE2020