REGENCE

TOGETHER WE HEALTH

As we set about creating Regence’s first-ever brand campaign, research told us that strong social ties can be linked to a longer, healthier life. We acted upon this insight, launching with the campaign rallying cry: Together We Health. Every piece of the campaign echoed the idea good health is communal—that better health is best achieved when you feel the support and encouragement of those around you.  Even (and some would say especially) if one of those “people” happens to be a dog.

HEALTH’S BEST FRIEND :30 TV SPOT

WE THING :30 TV SPOT

HEALTHY TOGETHER: TOFU / :15 WEB VIDEO

OOH, AIRPORT, & DIGITAL

This message was heard loud and clear.  Through broadcast, out-of-home and digital, we generated over six million impressions for the brand, and create a 176% increase in traffic to Regence.com over the previous year. More importantly, we reminded people better health is best achieved together—and hopefully inspired them to live a little longer.