WASHINGTON’S LOTTERY
Let’s Imagine Together
Overall Campaign
This year, as part of our long-running Department of Imagination brand platform for Washington’s Lottery, we gave our players a chance to win before even playing. Through our #LetsImagineTogether campaign, we selected our favorite “If I won…” comments on Facebook and Instagram and helped bring them to life in fun and surprising ways. These imaginative ideas were manifested in everything from movie trailers about Sasquatch to submarines at Seafair, from animal hotel signs at dog parks to a pizza-delivery video game. And basically everything in between. Every user-generated piece we made proved once and for all, that it’s better when we imagine together.
TV Spot “Pool” :30
TV Spot “Pizza” :30
Mobile rich media game
Let’s Imagine Together: Seafair Submarine
Case Study Overview of
“Let’s Imagine Together: Seafair Submarine” campaign
TV Spot “Walking” :30
Let’s Imagine Together: BARQ Hotel
Let's Imagine Together campaign overview video
Low-hanging Wild Postings in Seattle
Storefront in Seattle
OOH in downtown Seattle
Let’s Imagine Together: Shredded!
Case Study Overview of “Let’s Imagine Together: Shredded!” campaign
Cinema Trailer shown in theaters at
2019 Seattle International Film Festival
Audience at Cinema Trailer screening in theatre
Outdoor Billboard, Everett (Blind) May 20, 2019
Outdoor Billboard, Everett (Reveal) June 3, 2019
