WASHINGTON’S LOTTERY

KRAKEN TIME TO RISE INTEGRATED CAMPAIGN

Shhh…do you hear that? That’s the sound of hockey not-so-subtly taking over Washington. It’s influencing the way we act, the way we dress, the way we talk, and most importantly the way we fan. So, prepare yourself for Kraken hockey to take over your life, if it hasn’t already. Because Washington’s Lottery has already released their inner Kraken. And it feels great. It is TIME TO RISE.

We made our campaign as intense and hard hitting as hockey. But still with a toothless wink. And, we let the hockey do the talking.

“TIME TO RISE” :30 TV

“Penalty Box” :15 TV

“Face Off” :15 TV

“COFFEE” :15 TV

KRAKEN 3d OOH CAMPAIGN

“PUCK” 3d OUTDOOR BOARD

“TENTACLE” 3d OUTDOOR BOARD

“EYE” 3D oUTDOOR bOARD

SOCIAL

Building a new fanbase from scratch is a big ask. So we found the few puck diehards and tasked them to lead this new era of hockey in Seattle. And every true fanbase has an unofficial, official celebrity fan. And for this—the competition was fierce.