WASHINGTON’S LOTTERY
SEAHAWKS FAN OUT
When we realized that Seahawks fans wouldn’t be able to attend any games in the stadium this season, we knew what we had to do. Bring the stadium experience to the fans.
Our hero spot captured Seahawks staff working tirelessly to find the perfect delivery vehicle for getting one magnificent stadium hot dog right into a hungry fan’s hands. With extra social content, the story continued into the trials and tribulations of our hapless crew’s attempts at hot dog flights and catapults.
But we didn’t stop there. We gave our fans their own games to play, with interactive social units too fun not to play over and over. Over 8 million impressions. 1.8 million engagements. Almost 5 million video views. And at the end of the day, when the legendarily loud stadium was forced to go quiet, we made some noise with Scratch tickets.
Video
Hot Dog :30
Our hero spot, featuring a real lottery player’s dream of getting stadium hot dogs delivered to his home.
QUITTING
Not everyone was on board with our hot dog experiment. One of our social-only :10s spots. One of our social shorts.
Condiments
The things we do in the pursuit of delicious gameday snacks. One of our social shorts.
Bad Call
Because we all want to let the ref know what we’re thinking, right? One of our social shorts.
Projectile
Oof. That one had a little mustard on it. One of our social shorts.
Social/ Digital
Hot dog hustle
An interactive social unit, encouraging players to deliver the hot dog to the hungry fan at the other end of the field.
Launch
An interactive social unit, asking players to score a field goal with a hot dog. (It was actually harder than it looks.)
FanOut brand video
In-stadium graphics that we also expanded to some of our social work.
Blitz Challenge
We didn’t want fans to miss out on gameday mascot fun, so we created a challenge people could do from their homes.
Fan Out Social
The Fan Out campaign continued in social, hyping tickets, second-chance prizes, and Seahawks support.
