WASHINGTON’S LOTTERY

GO FULL YOU

What would it take for you to master the thing you love the most? How much time? How much money? These are the questions we asked for our Go Full You campaign for Washington’s Lottery. 

If there were no barriers standing in the way, Lottery players would have the opportunity to fully dive into what they really love—whether it involves a creative twist on cake baking, performing dressage with your new pet horse, making karaoke a performance art, or inventing a new exercise that’s as cool as the other side of the pillow.  

  We brought this campaign to life through broadcast TV, social media, and out-of-home billboards—all the while encouraging Lottery players to imagine what they’d do if they could Go Full You. 

CAKE :30 TV

When it comes to mastering new skills, no one takes the cake like mom does.

COWBOY :30 TV

One of our broadcast spots shows us there’s Cowboy. Then there’s next-level Cowboy. 

CAKE PRANK :15 SOCIAL MEDIA VIDEO

How do you take your cakes from fail to fabulous? This social short shows us the way.

ROCK STAR :30 TV

Our broadcast spot shows the next step up from the karaoke bar.

PILLOW FIT :30 TV SPOT

Ready to put your old workout to bed? This broadcast spot lets us know how.

PILLOW FIT SOCIAL MEDIA

These social videos demonstrate why every other workout is so tired.

PILLOW FIT OUT OF HOME BILLBOARD

Our out of home billboard got people dreaming about a new fitness home.