WASHINGTON’S LOTTERY

POWERBALL DOUBLE PLAY

As fun as Powerball is to play, it's a national game that's constantly changing its product offering to attract new players. Unfortunately, these “upgrades” always come with confusing new rules.

To make matters worse, the media buy to promote these changes was almost non existent...only gas stations and social.

We resorted to espionage. At the gas pump, we enlisted players as “Secret Agents” presenting the complicated new rules as a hidden code for how to win.

Using Gas Station TV, Lottery vending machines, social, and out of home executions, we sent our new field agents on their mission to Double Play the Powerball.

“Transmission Incoming” SOCIAL MEDIA TEASER VIDEO

“Signal INterrupted” GAS STATION TV VIDEO

“Message Received” lOTTERY VENDING MACHINE KIOSK VIDEO

SOCIAL MEDIA EXAMPLES