WASHINGTON’S LOTTERY / SEATTLE SEAHAWKS
BRING IT IN
After a year of being benched by COVID-19, the craziest, loudest fans in the NFL, the Seahawks 12s, returned to the stands but were desperately out of shape.
Washington’s Lottery saw an opportunity to be a game changer. Literally. Someone had to whip the fans back into fighting condition. It was time to fire up the crowd. It was time to BRING IT IN. We created the first ever training camp for fans. We enlisted the top Superfans, and retired Seahawks alum Lofa Tatupu, to help bring the campaign to life. Together we whipped the fans back in shape so when they showed up in stadium they came ready to play.
We not only offered them tutorials on how to find their loud again, we designed some specific fan plays that they could use in stadium—to disrupt the opposing offense and take their rightful place as an unofficial member of the team once again.
bring it in :30 TV Spot
seahawks bring it in poster campaign
12s camp playbook
