WASHINGTON’S LOTTERY / KRAKEN
STRAIGHT TALK FROM THE ICE
How do you prep Seattle Kraken fans for the once-in-a-lifetime opportunity to sit in glass seats at an NHL game? Easy. Through a series of social shorts where players could give Straight Talk From The Ice.
As part of our That Sweet Hockey Life campaign that got fans closer to the players like never before, we enlisted the help of Kraken players Brandon Tanev and Jamie Oleksiak. Together, they helped us provide some sound advice for Kraken fans everywhere. As always, these were super-hot topics ranging from “What might Oleksiak trade a hockey stick for?” to “Is Tanev actually listening to everything you say at games?”