IBM

LET’S CREATE

With “Let’s Create”, we looked to take a legacy brand with over 100 years of heritage and transform it into a modern B2B brand with social at its core. The campaign leveraged an array of social platforms and activations, reintroducing business leaders across the globe to the power of IBM.

“Let’s Create” isn’t a tagline, it’s an open invitation to developers, data scientists, CTO’s and engineers. This new brand platform is rededicating the company’s focus to innovation and collaboration, driving the future of business forward through technology.

During the campaign’s launch, we created space for business leaders and IBMers to join the conversation, inviting them to create with us.

And we celebrated the next generation of visionary thinkers in the business space - The New Creators - with programmed portraits that were made entirely out of generative code.

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“Let’s Create” is IBM’s first significant brand campaign in over a decade and will continue to be an ongoing invitation to collaborate through technology to make the world work better.