IBM

PROGRAMMED PORTRAITS

In IBM’s new launch campaign, we wanted to create a series of portraits to celebrate the people who creatively use technology to drive change in business- We call them The New Creators.

But using cameras and Photoshop didn’t seem like a fitting way to commemorate a generation of visionary thinkers. We needed a more innovative approach.

So we partnered with a creative coder to develop Programmed Portraits, a visual output produced entirely by code. Each portrait was created with a different set of code that is as unique as the subjects themselves.